Basic principles



Note: The concept with eight characters comes from the word DE CAI. DE means one with moral integrity, which means the company require employees should have good moral character, should be honesty and give full consideration to corporate reputation. The company should be  with a grateful heart to contribute to society; CAI means one with talent and ability. That shows the company emphasises on talent, to create brilliant. 


The logo



Two triangles above the letter did not closed, which shows development of enterprise has  solid support and unlimited broad development space. The relationships between enterprise and society, between enterprise and employees are interdependent and to support each other. Moreover triangle is a symbol for the enterprise and employees to encourage people to scale new heights and to show positive ideas.



Concern micro-channel